Earlier this week, CBSSports.com decided to check in on Bill Snyder.
The story was warranted as the Kansas State Wildcats football coach was back in front of the media for the first time since it was announced this past winter that the 77-year-old coach was undergoing treatment for throat cancer.
However, veteran reporter Dennis Dodd took a bizarre angle on the story.
With some random praise attempts sprinkled throughout, Dodd’s piece mostly had the voice of someone who pities a coach too old to understand the weight of his situation and in need of someone to gently remind him he needs to eat his beets before a recliner nap; let alone prepare for a college football season.
‘The truth is, most folks can now see an end to Snyder’s career. It has been glorious and great and long-lasting, but it is coming to a close soon. Isn’t it?” the piece said. “The 2017 Wildcats have a returning quarterback (Jesse Ertz), should be picked no lower than third in the Big 12 and are a borderline top-25 team.
“The question is, can Snyder see the end? On one hand, he is eight years away from Joe Paterno’s age (85) when the Penn State coach was forced to retire in 2011. On the other, what he is going through is cancer.”
First, the Paterno reference/comparison is gross. Both coaches are/were old, and that’s where the comparison ends. Period. Flippantly painting Paterno’s Penn State situation as a “forced to retire” example is awful enough on its own. But to then use it as some sort of illustration of how Snyder perhaps doesn’t know when it is time to step away because he’s coaching after cancer treatment? Pepsi’s recent diversity ad with Kylie Jenner was closer to hitting the intended mark. (Spoiler: It also badly missed.)
And second, why is it that Dodd this time, or *insert national media person* now or ever, can’t or won’t simply allow Bill Snyder to just be Bill Snyder? And let that be enough?*
*Thinking too hard about or reading too much into Snyder’s approach and demeanor has always plagued those in the media who have tried to unlock the “magic whatever” Snyder used to build his program. They think it has to be magic because the straightforward, hard-work, no-frills, no-thrills, saw-wood, 16-goals, anti-Jim Harbaugh approach is just too damn boring to be as effective as it has proven to be.
Also as evidence of things having changed drastically for Snyder, Dodd threw in the coach’s having a bottle of water instead of coffee. I mean, if there’s a sign a coach is headed straight into the ground, as Dodd seemed eager to portray, drinking water surely signals the end, doesn’t it? (I guess when you’re trying very hard to frame your point that a 77-year-old cancer survivor might be thinking retirement sooner than later as edgy and groundbreaking, you’ll use whatever you can get.)
Isn’t it time, finally, that Bill Snyder just be left to do what he does? Let him tackle the rest of his cancer recovery like he has done his coaching tenure. Let him be unyielding in his approach; tough in his execution; and honest in his brief statements about things. Let him then again pass those traits to his team and see what happens.
But most of all, stop questioning Snyder’s ability to fight, whether in his recovery or in his ability to lead the K-State program.
Anyone who knows him or his teams knows there is no question about that at all.